100% of Recipients Open Postcards
Lead Nurture
If leads would magically turn into customers without any effort or follow through there would be no need for lead nurturing. But the reality is not everyone is ready to buy at the point of first contact. Some may need more information or might be doing research for a future purchase. Keeping in contact with these prospects with regular 'touches' is a great way to make sure when they are ready you are top of mind. They will appreciate the attention and the trust you have built up through thoughtful and informative material that will help make that eventual decision an easier one.
Omni-Channel Marketing
Since many customers consult different channels of information as they consider their buying decision, it's important to provide consistent brand exposure and messaging wherever your customer may be searching. Direct mail postcards are a vital tool in your marketing toolbox. They provide you with the ability to target you potential customers at home or at work in a format that virtually guarantees that your message will be seen.
Profile / Location Targeting
Where Direct Mail Postcards really shine is the ability to target local communities of potentials customers. Whether marketing on behalf of a retail store or local service provider, those businesses best customers are likely within a 5 mile radius of their store or business. Direct Mail postcards provide you with the ability to reach potential customers around those businesses with in a format that ensures maximum impact.
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• Variable data personalization
• Protects against USPS processing to ensure they arrive in mailboxes looking great